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Employee Engagement - How Important Is It?

Put simply, very! 

The only way to do great work is to love what you do.
— Steve Jobs

Take a look around around your office, spend 10 minutes at the coffee station - does it look like everyone is pleased to be there....even on a dull and drizzly Monday morning? 

Do you know that if the sh*t hits the fan, then your team have your back and will do what it takes to get things back on track?

These days it's not just about how much you're willing to pay your staff, it's about how you make them feel.

Our capacity to attract, retain and manage executive talent does not depend on the compensation package, but rather on our ability to create a sense of belonging to an organisation that offers a long-term relationship and a professional development opportunity, and that has a clear conception of itself, of what it wants to be, and of how to achieve it.
— Armando Garza Sada Chairman of the Board of Directors, Alfa SAB de CV, Mexico

It's not enough to just take everyone out for a beer at Christmas, these days you need to look after your team and nurture them. Take in to consideration their work/life balance (as well as your own) 

We're not talking about those old fashioned team building days or spending a fortune on away days - sometimes it's the smaller things that mean the most. 

They want to feel their work is worthwhile and that their efforts are being
recognised. And they value similar things in an employer brand as they do in a consumer
brand. These are all characteristics that employers can actively address.
The companies that have already been the most successful in attracting talented millennials
– Google and Apple among them – are naturally innovative employers who are never
restrained by ‘how things used to be done’. These companies are not specifically targeting
millennials, but their culture, management style and approach to recruitment and retention
naturally appeal to the millennial generation. And because of that, they are able to take
their pick of the best younger talent around.
— www.pwc.com/m1/en/services/consulting/documents/millennials-at-work.pdf

Why not shout everyone to a pizza for lunch at the end of a good month, a bottle of bubbly for someone's birthday, share their successes (not yours) on Social Media, use apps like PerkBox so they can earn rewards. 

Put some effort into the Christmas Party - don't just do the normal "drinks in town this Friday yeah" - how about an internal awards evening or treat them to the Theatre - or even a game of crazy golf or trampolining...something out of the ordinary. 

People want to feel like a part of something bigger, like they matter and what they do matters.

They want to be a part of you and the company’s hopes, dreams and successes. That’s a great thing, if you can learn to harness.

The point is; you and the senior team should integrate yourselves into the business, keeping up with employees, chatting with them and finding out exactly where they’re at.

You’re all on the same team, so you should make it feel that way.
— www.coburgbanks.co.uk/blog/staff-retention/employee-engagement-mistakes/

Yes, Employee Engagement is a buzz word at the moment - but don't for one second think it's akin to "blue sky thinking" or "thinking outside the box"...it's a very real concept and one that can provide you and your business with untold rewards!